What is SEO?
Search Engine Optimization plays a very significant role in where you place on search engine results (ex. Google and Bing). With good SEO, you will be a lot easier to find on those sites.
Basically, search engines have very complex algorithms to search through the internet and display results that they think would be relevant to your search. There are certain things that search engines will look for in a web page, and the more relevant information it can find, the higher you will show up on their search results.
Why does your business need it?
Having better Search Engine Optimization than your competitors can make a big difference. Potential customers or users are more likely to click on your website if it appears higher on their search results.
Think about it for a moment. How often do you search something, then just click one of the first few results on Google? How often do you actually scroll through pages of results? Chances are, you almost always end up picking one of the first ones on the list. Without SEO, your site will be buried in the results with the rest of them.